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17 /
Mar 14

GoDaddy Internet Site Builder and Search Engine Optimization? Don’t Even Bother!

Whilst the title implies, this web site post defines GoDaddy Website Builder to our experience (aside from its variation – “Personal”, “Business” or “Business Plus”) although we were attempting to enhance the on-site SEO of a customer. Its function is certainly not to harm GoDaddy’s reputation but alternatively to aid small enterprises understand that GoDaddy’s site Builder isn’t this content management system (CMS) that is right for attaining the salient online existence that is therefore vital for small enterprises’ survival in this age that is highly competitive.

As always, during our initial analysis of our client’s situation, we made a summary of conditions that required action. Among others, the robots.txt file had not been configured correctly, there have been two variations associated with the website and something would have to be 301-redirected to another, there was clearly no Schema.org implemented to markup our client’s business data, reviews and items, no map pointing towards the Bing+ listing that is local embedded, etc.

We knew that the web site had been hosted on GoDaddy’s web site Builder, which we’d no knowledge about, so our concept would be to make an effort to perform the optimizations onto it if unsuccessful – move the web site to WordPress and regular web hosting.

Everything we learned is the fact that while being the way that is cheapest to host a site on GoDaddy (that makes it a very cheap choice completely), the internet site Builder didn’t permit you to perform just about any action that a frequent web hosting will allow you to definitely. GoDaddy promote their device given that most suitable choice with regards to their non-technical customers – a very easy tool with 100per cent hassle-free setup and upkeep to supply your online business with a comfy fundamental site.

This really is real (the “comfortable fundamental website” component may be argued), nevertheless it is simply exactly what a WordPress website hosted with regular web hosting services provides, too, except WordPress is nowhere near as restricting. Let me reveal my advice to any or all small businesses – don’t get intimidated by exactly exactly exactly how “technically demanding” it really is to create a WordPress website and “undersell” your on line existence to a web page Builder internet site. Also when it is a little little more complex to put together and keep maintaining a WordPress website, even though you need to pay some body a hundred or so bucks to take action (which will be a entirely affordable cost when it comes to task), it really is worth every penny over time. GoDaddy’s Website Builder is too restricting SEO-, design and development-wise also when it comes to many modest consumers.

Probably the most shocking component about GoDaddy site Builder is you don’t already have use of the FTP as well as the database. You can easily imagine the capabilities that are limited derive from this kind of limitation. For instance, even though there clearly was a robots.txt file that is filled in with GoDaddy’s standard settings (the pictures folder is disallowed by default – how cool is that!), they truly are unchangeable since the robots.txt is inaccessible. We also contacted GoDaddy’s help center and asked them to fix the Robots.txt guidelines for all of us but regrettably they responded that this is simply not one thing they help. The consumer rep stated straight that the objective of GoDaddy site Builder would be to assist fundamental users produce a website that is basic something similar to a company card. So anything “too advanced level” will be impractical to implement – exact exact same is true of our suggestions to 301 redirect one of several true house pages to another (the .htaccess file is inaccessible because we don’t get access to the FTP), custom HTML code can’t be inserted, etc. So essentially the concern that arises is “what can one actually do with GoDaddy Website Builder to implement at the least some SEO that is basic. Well, you are able to nevertheless:

  • Write quality content that is high
  • optimize your titles on pages
  • optimize the going tags
  • edit the meta information (they don’t have any value SEO-wise but may increase click-through-rates)
  • choose which pages to be within the XML sitemap
  • do minor HTML alterations in respect to text positioning, fonts and colors (please, remember that in the event that you try to implement Schema.org markup that might be impossible because every time you insert the rule, the attribute that is“itemscope gets stripped down, making the code invalid – one other attributes remain intact though)

Our Suggestion

That which we proposed to your customer would be to migrate site builder their GoDaddy Website Builder built site to WordPress therefore we are able to implement all our Search Engine Optimization recommendations. The key concern he previously ended up being that keeping their site can be very difficult for him because he would need to discover ways to cope with WordPress. We made a decision to provide him a consultation that is free get their method around WordPress which will be certainly not so much more tough to handle than GoDaddy Website Builder.

We suggest you buy hosting from a well-reputed company and use WordPress as a CMS if you are a small business owner and are looking for an easy way to create and maintain a website. This way you may fully be able to use Search Engine Optimization recommendations without having any restrictions.

Do you’ve got any experience with GoDaddy Website Builder? Please, comment below!